Website Discovery · Beachaven Villas

A few quick questions about your new website

Hi — I'm Stephanie, Christina's daughter and the designer-developer she's bringing in for the website side. I run SJ Design & Development, a small studio in Vienna, Austria, where most of my work is custom websites for retail, hospitality, and service businesses across Europe and the US — places that wanted something more thoughtful than a template. Beachaven is squarely in my wheelhouse: real character, twenty-plus units worth telling stories about, and a beautiful photo and video library to build the whole site around.

To put together an accurate proposal, I'd love a few details about how the operation works today and where you'd like to take it.

About this page. Twelve short questions — most of them are just click-the-option. Your answers save automatically as you go, so you can come back later if you get interrupted. At the bottom, you'll see an estimate that updates live based on what you choose. When you're done, tap Send my answers and I'll follow up with a written proposal within a couple of business days.

About the pricing on this page. All ranges are benchmarked against current 2026 US rates for custom rental-property websites in the Sarasota / Gulf Coast area. I do that research up front so you don't have to chase quotes from multiple firms — what you see here is honest market pricing for the work involved.

What we already know about Beachaven

22 units total, 20 currently functional — 2 units + the clubhouse are still being rebuilt after the hurricane.
Three main floor plans: studios, 1-bedroom/1-bath, 2-bedroom/2-bath, plus a few variants.
Photography coming from Christina: 20–30 photos per unit (~400–600 total) plus a slideshow video for every unit, all going to YouTube. The site will be built around this content.

The questions

Question 1 of 12

How do you handle bookings and availability today?

This tells me what your new site needs to plug into.

Phone calls and a paper or Excel calendar.

Each owner lists their unit on Airbnb / VRBO / Booking.com themselves.

We use a property management system (PMS). A PMS is software that holds all reservations and calendars in one place — e.g. Hostfully, Guesty, OwnerRez, Lodgify, Streamline, Hospitable, Track. If you use one, let us know which in the notes below.

The office handles all bookings centrally with our own system.

Anything you'd like to add (PMS name, how it works, etc.)

Question 2 of 12

When a guest finds a unit they like on the new site, what should they be able to do?

This is the biggest decision on the project — it shapes how the site works.

Worth thinking about: Most vacation rentals get researched in the evenings and on weekends — when offices are closed. A working couple planning a Siesta Key trip at 10 pm on a Tuesday can't call your office. If they can't see availability or quickly check a date, many of them just book the next listing. The smaller the leap from "browse" to "book," the more bookings you keep.

Send us an inquiry — we'll get back to them. Simplest option. Guests fill out a short form, you reply by email or phone. This is roughly how your current site works.no extra cost

See live availability, then call or email to book. The site shows which dates are open for each unit by syncing with your existing calendars. Guests still contact you to actually book.+ $2–3k

Book and pay right there on the site. Guests pick dates, enter card details, and confirm the booking without leaving the site. This is how Turtle Beach does it — and it's how you'd capture bookings that would otherwise go to Airbnb (and Airbnb's commission).+ $4–5k

Notes

Question 3 of 12

Who'll write the description for each unit?

Each unit page needs a short, vivid description that helps guests pick.

We already have descriptions ready to use. no extra cost

We (or the owners) will write them ourselves. I'll do a light editing pass for consistency at no extra cost.no extra cost

We'd love help with the writing. Christina will draft from the units she's shot (she'll know every detail), and my team polishes for the web — search, conversion, consistency across all 20 units.+ $2–3k

Notes

Question 4 of 12

Happy with the Beachaven name and look, or would you like to refresh the brand at the same time?

If we're rebuilding the site anyway, refreshing the logo/colors/fonts is a low-cost win.

Keep what we have. no extra cost

Open to a refresh. Includes a polished logo treatment, an updated color palette, and a typography pass for a more contemporary feel.+ $2–3k

Notes (do you have your current logo file? brand colors documented?)

Question 5 of 12

Would you like real guest reviews pulled in from TripAdvisor / Google / Airbnb, and shown on each unit's page?

Visible reviews are one of the strongest trust signals on a rental site. Guests trust other guests far more than marketing copy.

Yes, pull in reviews automatically. + $2–3k

No, or maybe later. no extra cost

Which review platforms do you have presence on?

Question 6 of 12

Would you like the site built to formal accessibility standards, with an audit and an accessibility statement?

Florida has the highest rate in the US of website accessibility lawsuits. Rental property sites are common targets. A formal audit (to "WCAG 2.1 AA" standards — the legal benchmark) plus an accessibility statement on the site significantly reduces your exposure.

Yes, full audit + accessibility statement. + $1.5–2k

Build it accessibly, but skip the formal audit for now. I always build to accessibility best practices regardless — this just adds the third-party audit and public statement on top.no extra cost

Notes (your wheelchair-accessible unit — Unit 59 — is a nice thing to highlight on the site)

Question 7 of 12

Your current site has an Owners section. What's it for today, and what would you like it to do on the new site?

Just want to make sure I include what your owners actually need.

Tell us about the Owners section (login portal? statements? calendar updates?)

Question 8 of 12

Who signs off on website decisions on your end?

Helps me plan around your approval process so things don't stall.

I do — one decision-maker.

We have an HOA board that signs off.

A property management company is in the loop.

Who's the best point of contact? (Name, role, email, easiest way to reach you for quick questions)

Question 9 of 12

Want to move your office email to a professional address while we're at it?

Your current email is Beachaven@verizon.net. Verizon is winding down their email service — at some point that address will stop working. Moving to office@siestakeybeachaven.net on Google Workspace is more professional, more reliable, and lets you set up multiple addresses.

Yes — set up a domain email and migrate. One-time setup fee covers the migration. The ongoing Google Workspace fee (about $7/user/month) is paid directly to Google.+ $400 one-time

Keep the Verizon address for now. no extra cost

Notes (do you own siestakeybeachaven.net? where is it registered?)

Question 10 of 12 · the rebuilding units

For the 2 units and clubhouse still being rebuilt — would you like "Coming soon" placeholder pages with an email signup, or leave them off the site entirely until construction is finished?

Either way, we add the real pages once they're rebuilt. The question is just whether to show interest now or wait.

Include "Coming soon" pages with email signup. Capture interest from guests who might want to book once those units are ready. Frames the rebuild as part of your story, not a gap.

Leave them off until construction is finished. We'll add the real pages once the units and clubhouse are ready. Nothing about the rebuild on the site in the meantime.

When are the 2 units + clubhouse expected to be ready? (Same floor plans as existing units, or different?)

Question 11 of 12 · timeline

When would you like the new site live?

Standard pace — 6 to 8 weeks from kickoff. Lines up nicely with when Christina delivers the photos and slideshow videos.no extra cost

Rush — under 4 weeks. Possible, but requires evenings/weekends — small surcharge applies to whatever tier you pick.+ 20% rush fee

Any specific date or window you're aiming for?

Question 12 of 12

Anything else we should know?

Open-ended — websites you love, things that bug you about the current site, features you've been wishing for. Anything.

Free notes

Your estimate — updates as you go

Estimated range based on your selections

$11,000 – $13,000

All ranges benchmarked against current 2026 US rates for custom rental-property websites in the Sarasota / Gulf Coast area. The final number lands inside the range based on the specifics that come out of our follow-up conversation. After launch, ongoing hosting + updates: $250–450/month retainer or hourly.

What's included by tier

Foundation $11,000 – $13,000

Custom-designed website built around your 400–600 photos + 20 slideshow videos · three polished page templates (studio, 1-bedroom, 2-bedroom) used for all 20 functional units · full photo gallery + embedded slideshow video on every unit page · optional "Returning soon" placeholder pages for the 2 rebuilding units + clubhouse · amenities · rates · area guide · inquiry forms · a simple admin so the office can update any unit in five minutes · mobile-first, fast loading.

+ Live availability + $2,000 – $3,000

Everything above, plus a real availability calendar synced from your existing booking system (or from each owner's Airbnb / VRBO feed) and shown on each unit page.

+ Direct booking + $4,000 – $5,000

Everything above, plus a direct-booking experience — guests pick dates and pay on the site without leaving for Airbnb. We style your booking system's checkout to match the new site so the flow feels seamless and you keep the OTA commission.

Ongoing care after launch — hosting, updates, content additions, image management: $250–450/month retainer, or hourly as needed.

What happens next

When you tap Send my answers below, I'll get your selections and any notes. Within a couple of business days, I'll send you a written proposal — scope, timeline, and a firm price inside the range above.

Any questions before you hit send? Email me directly: sj@asksj.com.